• Karen Hackett

NEW PRODUCT ALERT! Say Hello to Botanical Repair Strengthening Overnight Serum

Updated: Feb 13

Sweet dreams will be yours as you transform your hair while you snooze comfortably away! Aveda’s new Botanical Repair Strengthening Overnight Serum is their first ever overnight intensive hair repair serum. It builds bonds while you sleep - and with just one use - you’ll wake up with stronger, healthier hair. It’s designed to deeply repair damage by reaching all three layers of your hair.

So what causes all this damage anyway? Daily things you might overlook like:

Physical Damage

  • Brushing

  • Detangling

  • Extensions

  • Traction Styling

Heat Damage

  • Blow drying

  • Flat ironing

  • Curling

Chemical Damage

  • Coloring

  • Bleaching

  • Perming

  • Relaxing

  • Keratin straightening

Environmental Damage

  • UV rays

  • Humidity

  • Hard water

So maybe the real question is, what DOESN’T cause damage?!?! Looks like the answer is nothing really does! So many culprits…

This is why it’s important to add supplements to a basic hair care routine. It’s very similar to a skin care routine - once you get down the basics, you’ll want to layer in additional treatments that will fortify your basic routine. In some circles you might even hear about the “skinification” of hair - and it’s a trend right now that likely isn’t going away.

In our slightly post-COVID world, skin care-inspired benefits for hair are outgrowing this category by 6 times - and repair is a top concern. Oils and serums are the ultimate skinification of hair with use growing in the double digits. An overnight serum like this one that does its job is right up there with the demand - and it’s an effortless way to glean effective results, quickly.

So what’s in this magical elixir that makes it so extra? Plant-powered, natural, organic ingredients that include:

  • ylang-ylang, rose, and marjoram essential oils that make hair feel and smell wonderful

  • the amazing and fun to say Nangai oil - also used in Damage Remedy Split End Repair - that reduces the appearance of split ends by 84% with just one use

It’s a lightweight, fast-absorbing serum that creates an invisible veil on your hair that minimizes friction to help hair repair from damage while you sleep. And it delivers that Botanical Repair technology we know and love - it touches all three layers of hair by building bonds to strengthen and repair and replenishes any essentials of healthy hair that were lost during the day from those pesky causes of damage mentioned earlier.

Usage? It’s a breeze. Before you retire for the evening, all you need to do is apply a couple of pumps from mids to ends and that’s it! You can use it as often as you like, and every evening is definitely an option. Perhaps start small with 2-3 times a week and add in frequency as you see fit. It will not stain or oil your pillow, either.

It’s scheduled to be on our shelves by February 27 - so get ready to unleash healthier, stronger hair. We look forward to getting this in your hands and on your heads!

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