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  • Karen Hackett

Like Butta’: Say Hello to the NEW Nutriplenish Hair Treatment Masques!


Aveda Nutriplenish Deep and Light Treatment Masques with limited-editon Aveda X 3.1 Phillip Lim detangling comb on a marble background

If your hair is in need of intense hydration, we have a solution for you! Soon to be on our shelves, Nutriplenish Hair Treatment Masques in Light and Deep deliver unprecedented moisture and hydration to your thirsty tresses! It’s the perfect time to introduce “like butta’” hair masques that hydrate, as the winter months can be very unforgiving on hair that’s in need of - and craves - moisture.


Here’s the rundown!


Just like with other products from the Nutriplenish line, there are two versions of the Treatment Masque: Deep and Light. If you have thick, dry hair, the Deep Masque will be your new bestie, and if your hair is on the finer side, go with the Light version.


The Deep masque is a decadently rich butter - turn the tub upside down and it won’t budge! The consistency is just like a thick body butter. It is designed to deliver 4 times more hydration and contains 5 times more of overall butters and and oils compared to Nutriplenish Deep Moisture Conditioner. That’s some serious hydration goals to say the least. This masque nourishes and hydrates all textures of medium to thick hair that’s dry or severely dry - and it nourishes the scalp as well.


The Light masque delivers just as much love, but is better suited for all textures of fine to medium, dry or severely dry hair - without weighing it down. It is a gel creme in a tube that’s ultra lightweight, but delivers intense hydration - 2 times more the pomegranate oil of Nutriplenish Light Moisture Conditioner - and lab testing results indicate that it provides 4 times more hydration to those tested tresses.


Whether Deep or Light is your jam, expect your hair to look and feel like it had the best night’s sleep ever! It will look and feel conditioned, soft, manageable, and shiny.


Functional Botanicals

Both masques are powered by the Nutriplenish superfood botanicals we know and love:


  • Organic pomegranate seed oil - an omega 5-rich oil that helps hydrate and revitalize dull, dry hair

  • Mango butter, pressed and refined from the seed kernel, is a moisture-rich ingredient that softens the hair and prevents environmental damage

  • Organic coconut oil, which easily penetrates the hair shaft, has a high moisture-retaining capacity and helps keep hair hydrated and soft.

The Aroma

The aroma profile? Also the same Nutriplenish luscious spicy floral we know and love, infused with organic cocoa, cardamom, ginger, and lemongrass - fresh, rich, and warm!


Usage

Apply to wet hair from roots to ends, leave on for 2-5 minutes, then rinse thoroughly. Use twice a week - consistently - and you’ll noticed a marked difference in the quality of your hair.


With consistent use, you’ll be on your way to healthier, lusher, hydrated locks! We are excited to get these on our shelves and into your hands - and heads!

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