• Karen Hackett

Give the Gift of Clean Water for Earth Month!

Updated: Apr 10

An individual rinsing their hands under a fall of clear, clean water
Image: Aveda Marketing Library

Clean water and easy access to it. It’s easier said than done.

We take it for granted, but the reality is that millions of people around the world struggle to find clean water let alone have immediate access to it. As such, this is just one of many reasons why Aveda is committed to partnering with charity: water every April for Earth Month. The goal is to deliver clean water - locally and globally - to areas that need it the most - and especially to areas where many of Aveda’s ingredients are responsibly sourced, which include Nepal, India, Ethiopia, and Madagascar.

Did you know? 3.7 miles is the average distance that women and girls in India, Nepal, Madagascar, and Ethiopia travel just to collect water each day. Close to 800 million people around the world struggle to find or have access to clean water. It makes your head spin, but clean water isn’t just a room away from a faucet for so many people who need it. This is why it's so important that we do out part to join Aveda in raising funds for clean water access and projects.

Aveda is determined to raise over $2M this year, and as an Aveda salon team, we’re also determined to help them do it! Won’t you join us? Plus, it’s not hard at all - one simple gesture can deliver a gift that means so much to so many. 100% of donations to Aveda’s campaigns go directly to project costs since private donors cover charity: water’s operating costs.

To help us fortify that 100%, celebrate Earth Month, and ensure access to clean water, here’s all you need to do:

  • Help us raise money for charity: water through our fundraiser donation! Simply ask your stylist to add the "Charity water" item to your service or to your retail purchase. If you’re shopping through our curbside site, simply add the “Charity water” item to your order or to just make the donation. The default amount is $5, but you can specify another amount as you like. We’ll submit all donations to charity: water at the end of April - and we thank you for your generosity.

  • Donate directly to Aveda’s charity: water fundraiser page.

  • Buy a Shampure Shampoo Bar. Though we have a limited quantity at our Bellefonte location, $5 from each purchase goes to fund clean water projects. This bar is infused with the iconic Shampure aroma we all know and love. Its formulas is made with Abyssinian oil, a natural silicone alternative that provides nourishment and leaves hair shiny. It’s ideal for all hair types, especially fine-to-medium hair. Feel good, smell good, and most importantly do good!

  • Shop online or in-store on Earth Day, April 22! 100% of sales will be donated by Aveda to help bring clean water to those who need it. This means that Aveda will donate 100% of what you spend with us on retail on Earth Day to clean water projects. Since 1999, Aveda has raised well over $65 million to fund clean water projects - let’s help them keep that streak going!

Thank you for joining the Aveda and Portfolio families in our efforts to ensure clean water to those who need it the most. These activities may seem small, but change everything on a global level, and ignite Aveda’s mission into action and with great purpose.

We look forward to spending Earth Month with you and yours. Happy Earth Month, and here’s to clean water everywhere!

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