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  • Karen Hackett

Encased in Nature: Aveda’s 2021 Gift Wrap Design Collaboration


Aveda x 3.1 Phillip Lim holiday packaging and gifts including limited editions of a wooden paddle brush, detangling comb, scrunchies, and hair towel wrap

“Our shared values to protect and care for the planet will manifest beauty. It is a beautiful cycle, a cycle of gifts.” Phillip Lim


What a lovely thought and tribute!


Inspired by nature, this year’s Aveda holiday gift packaging was beautifully and thoughtfully designed by global fashion brand 3.1 Phillip Lim. Aveda has worked with this brand and designer at Fashion Week for over 10 years, but this is the first time they’ve ever collaborated to create gift packaging that truly brings Aveda’s mission to life: the source of all beauty is nature. It’s a vibrant homage to our botanical world. It’s a true textile - and reminds me of the kind of wallpaper you might see in a boutique hotel.


I love that the color palette is inspired by Aveda’s hero hair lines - Nutriplenish, Botanical Repair, with hints of the iconic Shampure, Rosemary Mint, and Cherry Almond product lines - bursts of wondrous color that celebrate the beauty of our natural world’s gifts. I also catch a glimmer of Blonde Revival purple.


Another thing I love is that the design and color palette are reflected in some truly spectacular limited-edition gifts, such as:

  • a soft and absorbent hair towel wrap in its own gift bag

  • a detangling comb embossed with botanical design

  • a wooden paddle brush, also embossed with botanical inspiration

  • a set of three scrunchies (back in a big way!) that feature the lush green of Botanical Repair and bright coral of Nutriplenish


Of special note: These limited edition goodies celebrate self-care, and inspire people to take a moment to engage in rituals and routines of self-care - and are about being present and giving back.


The best part? This exquisite packaging is a gift that keeps on giving - it’s meant to be a keepsake and definitely something you can use for other gift giving opportunities and celebrations - sustainable, 100%!


It’s also 100% inclusive - this packing assumes nothing about what you celebrate and when…and how. So though it has been designed with the holiday season in mind, you can use it all year round for any occasion - or keep it to yourself to store jewelry and other cherished objects.


Thanks for stopping by! Stay tuned for a future post that will feature specific gift ideas (think of it as a gift guide of sorts) and will “spill the tea” with details about our 25% off Small Business Saturday weekend-long event, Nov.26 - 29.


Until next time, may your days be filled with as much color as this beautiful packaging holds!



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