• Karen Hackett

Color Your World: Meet Our New Aveda Hair Color System!

You’ve probably heard us talking on the floor about Aveda’s next generation of vegan hair color - it’s here, in the now, and totally next level. Meet the new and improved Aveda Full Spectrum Permanent Vegan Treatment Hair Color!

And, you may have seen Amanda’s awesome video (see below) on our social platforms that introduces this revolutionary hair color system.

Here are just a few reasons why we love it so much - and why we’re so excited to get it on more of your pretty & handsome little heads!

Unlimited Color Possibilities and Benefits

You and your Portfolio stylist can get as creative as you like with an expanded color palette - which was designed with an artist’s paint palette in mind to foster limitless options and effects.

Added to the mix is a new natural cool series with 60% more cool dyes that neutralize hair's underlying warmth while staying true to your color level.

Also new is the natural natural series for added opacity and coolness for 100% grey coverage in just half an hour.

The system also includes an improved natural series that offers the same tonal quality as the current version but vastly improves color deposition. What's this mean to you? LONGEVITY! Your color is going to last longer, look richer, and will be shinier and more reflective. It's head-turning color!

You'll also enjoy new and expanded tone options - four new tones are available for simplifying blonde and brunette formulas and include a pure pink pigment.


Full Spectrum Permanent Vegan Treatment Hair Color is the epitome of Aveda’s Mission to do good and give back to the planet. Here's a snap shot:

  • It's manufactured with 100% solar and wind power

  • It's in new, 100% recycled tubes

  • It's 96% naturally derived (from plants, non petroleum minerals, or water using ISO standard)

  • It's vegan and cruelty free

Plus, its new protective botanical oil blend features sustainably sourced, certified organic ingredients such as:

  • Avocado oil: Rich in omega-9 fats, avocados are harvested by hand, cold pressed, and come from family-run farms in Africa.

  • Sacha inichi oil: Rich in omega-3 oils, this oil comes from a plant native to the Amazon forest. Aveda works with a local partner who obtains sees from family farms and presses them at a factory located in Peru.

  • Baobab oil: This oil is derived from cold pressed seeds from what' s known as the "Tree of Life" in Africa. Through this work, Aveda's partner in West Africa gives local people a regular source of income.

An Amazing Aromatic Experience

This color system introduces a brand new Aveda pure-fume aroma with certified organic essential oils, to deliver and transform your color experience into one that’s multi-sensory, vibrant, and awakens your senses. The aroma composition includes:

  • Rich, bright, lime

  • Sweet but zesty orange

  • Warm and spicy clove

  • Clean and fresh peppermint

Plays Well With Others

This color system was specifically designed to partner with Botanical Repair Professional Color Treatment, which:

  • Repairs and reduces breakage, protecting hair during your color service.

  • Helps strengthen and repair all three layers of the hair - from the inside, out!

  • Instantly transforms damaged hair into strong, soft, visibly smooth, and shiny hair.

Ask your stylist about adding in this service to your color service, or make sure to add it in with your appointment details and when booking online with us. Stronger, healthier hair helps ensure longevity with your color.

We are so looking forward to coloring your world with this new and innovative system, and we hope you see it as an opportunity to get creative with your stylist - embrace the kaleidoscope of options!

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