• Karen Hackett

Clean Water: Clear Mission

“We are the Earth. We are soil. We are water. We are everything.” - Horst Rechelbacher, Aveda Founder

TRUTH! The core of Aveda’s mission is to give back to the world in which we live - not just in the world of beauty, but around the world - and that we strive to set an example for environmental leadership and responsibility. Among other things on the planet, we care very deeply about one of the most important elements: water.

Clean water. We take it for granted that we have it...but did you know that over 785 million people around the globe struggle to find it or have easy access to it. You read that correctly - 785 million people.

This is one of many reasons why Aveda partners with charity: water every year for Earth Month (April) to help bring clean water to those who most need it in Nepal, India, Ethiopia, and Madagascar - countries where many of Aveda’s ingredients are responsibly sourced. We’ll talk about Earth Month more in April, but since 1999 Aveda has raised over $65 million to fund clean water projects around the world.

We’re kicking off and gearing up for Earth Month by recognizing World Water Day - March 22!

World Water Day celebrates water and raises awareness of the global water crisis, and a core focus of the observance is to support the achievement of Sustainable Development Goal (SDG) 6: water and sanitation for all by 2030. This year’s theme is valuing water and what it brings to agriculture, households, and economics around the world.

Outside of joining us in making a donation to charity: water, keep your eye out for some fundraiser activities Portfolio will be doing in April to contribute to clean water projects around the world. Thank you for your support to ensure a beautiful and healthy planet for all!

Happy World Water Day!

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